What you can expect from SaaSiest 2026

SaaSiest is the largest community-driven B2B SaaS event in the region, and now we're bringing you SaaSiest 2026! The Ultimate B2B SaaS Experience is once again taking place in Malmö Sweden, May 5-6 2026. For 2 full days, we gather 1000+ Founders, Executives, and VCs under one roof to share experiences & best practices. To engage in meaningful networking and relationship building, all with a focus on propelling your career and business to new heights!

But this year offers even more.

This year is also about How-To AI

We’re introducing a strong focus on Functional How-To AI, featuring:

  • Real peer-led AI examples from people in your role showing how they automate work, increase efficiency, and drive real results
  • Roundtables + Guided workshops led by functional experts
  • Actionable takeaways you can bring home and use immediately

Plus the signature SaaSiest experience:

For 2 full days, we gather 1000+ Founders, Executives, and VCs under one roof to share experiences & best practices. To engage in meaningful networking and relationship building, all with a focus on propelling your career and business to new heights!

  • 2 days of tactical, no-fluff content
  • 50+ best-in-class SaaS speakers
  • AMAs, workshops, templates, artifacts
  • VC & Capital Matchmaking
  • 1000+ networking and 1:1 meetings
  • Food, drinks & parties included

    SaaSiest mission is to provide a forum for all European SaaS professionals to share and learn from peers, across all operational disciplines! We empower you with the knowledge to grow faster than ever before!

    Speakers at SaaSiest 2026 (Much more to come...)

    Fabian Veit
    CEO, Make.com

    Anni Tuulos
    SVP Strategy and Corporate Development, Relex

    Nathan Latka
    CEO, Founderpath

    Johanna Ydergård
    Marketing, Lovable

    Dave Killeen
    CPO, EMEA Pendo

    Ines Lourenço
    CPTO, Leadfeeder

    Sammeli Sammalkorpi
    CEO and Co-founder, Sievo

    Gabriela Atkinson
    CMO, Puzzel

    Madhav Bhandari
    VP of Marketing, Storylane

    Katarina Nordin
    CMO, Voyado

    Søren Schønnemann
    CEO, Factbird

    Jennifer Shaw-Sweet
    Global Practice Lead, The B2B Institute, LinkedIn

    Ulrik Lehrskov-Schmidt
    Senior Pricing Advisor & CEO, Willingness To Pay

    Dan Kelly
    Chief Revenue Officer, Optio

    Taru Aalto
    Chief Customer Officer, Netigate

    Oliver King
    CEO, Avinode Group

    Louise Alsheimer-Niklasson
    Chief Marketing Officer, Position Green

    Rahul Yadav
    CEO, Paligo

    Youssef Hounat
    Head of Product and Engineering, ComplianceWise

    Rebecka Holberg
    People & Organisation Advisor, Verdane

    Hugo Wernhoff
    CEO & Co-Founder, Kognity

    Nina Elisabeth Carøe
    Chief Human Success Officer, Zensai

    Benjamin Roach
    Director of Revenue Operations, Optio

    Anika Zubair
    Founder & CEO, The Customer Success Pro

    Varun Atrey
    Product Marketing Director, Legora

    Kayla Olson
    Chief Customer Officer, Kodiak Hub

    Tommas Davoust
    Group CEO, Lime Technologies

    Charlotte Altmann
    CEO, cse advisory

    Maarten Masschelein
    CEO & Co-Founder, Soda

    Gwen Lafage
    VP Marketing, Global Brand and Content, Sinch

    Nina Hammarström
    Chief Operating Officer, Funnel

    Tim van Hattem
    Chief Revenue Officer, Sanna Commerce

    Taru Aalto
    Chief Customer Officer, Netigate

    Dael Williamson
    EMEA CTO, Databricks

    Daniel Nackovski
    Co-Founder SaaSiest

    Thomas Sjöberg
    Co-Founder, SaaSiest

    Trine Grönlund
    Moderator, SaaSiest

    Agenda

    11:00

    Pre-event SaaSiest Padel Open 2026 🎾 - open to all ticket holders!

    Sign up for the SaaSiest Padel Open 2026! Who is the best SaaS company at Padel? We are calling for all padel enthusiasts joining SaaSiest 2025 to join us for a fun game of padel. Everyone who holds a ticket for the event can join for free! The competitive juices will be flowing for sure, but rest assured, this is for players of all levels. A light lunch will be served.

    Read more
    PDL Center, Skeppsbyggaregatan 7, Malmö
    13:00

    Pre-event SaaSiest Canal Tour ⛵ - open to all ticket holders!

    Sign up for a tour around the Malmö Canal. Experience the beauty and history of Malmö from a new perspective on this 60-minute boat tour. Departure & drop-off at Norra Vallgatan 66, close to Malmö C.

    Read more
    Malmö C
    15:00

    CEO and Executive Members Workshops

    For members only.
    Check out the CEO Network and the Executive Network.

    Read more
    19:00

    Speaker and SaaSiest Network Dinner


    For speakers and members of the SaaSiest CEO and Executive Networks only

    Read more

    08:00

    Registration & Networking

    Exhibition hall
    09:00

    Welcome to SaaSiest 2026!

    Theater
    Daniel Nackovski
    Co-Founder SaaSiest
    Thomas Sjöberg
    Co-Founder, SaaSiest
    09:20

    Malleable Software: When Everyone Can Build, What Makes a Great Product?

    Theater
    Dave Killeen
    CPO, EMEA Pendo
    09:50

    Pre-AI vs AI-Native Marketing: The Mindset Shift That Changes Everything

    Theater
    Johanna Ydergård
    Marketing, Lovable
    10:10

    Scaling Breaks Everything. Here's What Survives

    Theater
    Fabian Veit
    CEO, Make.com
    10:30

    Break and Networking

    Exhibition hall
    11:00

    The Lean Machine: 9 Ways Top Founders are Using AI to 2x Revenue and Increase Profits

    Theater
    Nathan Latka
    CEO, Founderpath
    11:25

    How CS leaders can prove ROI to customers to drive retention and renewal — even without perfect product data.

    Theater
    Anika Zubair
    Founder & CEO, The Customer Success Pro
    11:45

    The New GTM Playbook: White-Glove Experiences and Forward-Deployed Engineers

    Theater
    Varun Atrey
    Product Marketing Director, Legora
    12:05

    The SaaS Value Creation Strategy: A Long Term Framework to Drive Real Outcomes

    Theater
    Anni Tuulos
    SVP Strategy and Corporate Development, Relex
    12:25

    Lunch and Networking

    Exhibition hall
    13:30

    The Executive AI OS: How to Actually Run on AI (Not Just Talk About It)

    Product & CS Stage
    Ines Lourenço
    CPTO, Leadfeeder

    Reinventing decade old SaaS Company Into an AI-Native Company

    CEO Stage
    Rahul Yadav
    CEO, Paligo
    13:50

    Your Marketing System is Capping Your Growth: Fix it or Stall

    Revenue Stage
    Gabriela Atkinson
    CMO, Puzzel

    Why most CEO Work Is a Distraction - and what to do about it

    CEO Stage
    Hugo Wernhoff
    CEO & Co-Founder, Kognity
    14:10

    Customer Marketing Is the New Growth Engine

    Revenue Stage
    Madhav Bhandari
    VP of Marketing, Storylane

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    CEO Stage
    Nina Hammarström
    Chief Operating Officer, Funnel

    How We Serve and Expand Enterprise Customers (100k+ customers): 3 Lessons from the Field

    Product & CS Stage
    Kayla Olson
    Chief Customer Officer, Kodiak Hub
    14:30

    Don’t Overlook the Niche: Why Smaller Markets Build Stronger SaaS Companies

    CEO Stage
    Oliver King
    CEO, Avinode Group

    5 Ways We Use AI to Make Customer Success More Scalable and Data-Driven

    Product & CS Stage
    Taru Aalto
    Chief Customer Officer, Netigate

    5 Lessons from moving upmarket

    Revenue Stage
    Tim van Hattem
    Chief Revenue Officer, Sanna Commerce
    14:50

    Break and Networking

    Exhibition hall
    15:30

    How to f*ck up your pricing!

    Theater
    Ulrik Lehrskov-Schmidt
    Senior Pricing Advisor & CEO, Willingness To Pay
    16:10

    The Human Skills Revolution: What It Takes to Lead, Adapt and Thrive in 2026

    AI disruption. M&A. Organisational restructuring. Change in 2026 is not coming, it is already here. In this session we explore what it actually takes to navigate the three most defining types of change facing SaaS organisations today, not from a strategic or financial perspective, but from a human one. Because whether you are a leader, a team member or an individual contributor, the way you respond to change is shaped by deeply human instincts, and understanding those instincts is what separates the organisations and people who thrive from those who simply survive.

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    Theater
    Rebecka Holberg
    People & Organisation Advisor, Verdane
    16:50

    SaaSiest Awards Show!

    Theater
    18:00

    Dinner and Networking

    Exhibition hall
    21:00

    The SaaSiest Party 🪩💃🕺

    Read more
    Party Lounge

    07:00

    SaaSiest Morning Run 🏃‍➡️


    Sign up     for a social morning run, a great way to start the 2nd day of SaaSiest 2024. Put on your shoes, come down to the hotel lobby, and run around the beautiful sights of Malmö 3k-6k at a pace you are comfortable with fellow SaaSiest attendees.

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    Comfort Hotel Malmö - Hotel Lobby

    SaaSiest Morning Yoga 🧘


    Sign up     and start the morning with some stretching and yoga moves, finding your inner balance, and resetting for the day ahead. This will be an instructor-led yoga class; all you need is to show up, and the rest is handled by the SaaSiest crew! Limited seats are available.

    Read more
    Comfort Hotel Malmö - Hotel Lobby

    SaaSiest Cold Plunge 🥶


    Sign up     and kickstart your day the Nordic way. Join us for a guided cold-plunge experience powered by Mana, one of Sweden's premium cold-bath brands. Step into ice-cold water for a few minutes, feel every cell in your body wake up, and walk away sharper, calmer, and ready to take on day 2 of SaaSiest. No experience needed, just bring your courage (and a towel). The Mana crew will guide you through the breathing and the dip, so all you have to do is show up. Limited spots available.

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    08:00

    Morning Coffee and Networking

    Exhibition Hall
    09:20

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    Theater
    Sammeli Sammalkorpi
    CEO and Co-founder, Sievo
    09:40

    Buyability is redefining how B2B brands grow in an AI mediated world

    As buying decisions become more complex, more collective and more human, traditional awareness‑led marketing is no longer enough. This session introduces Buyability: a research‑backed lens on how trust, reputation, peer validation and emotional confidence truly drive who gets bought. Drawing on evidence from LinkedIn and Bain, it explores why modern buying is defensive by nature, why credibility now outperforms reach, and how marketing can unite brand, demand and sales into a single, growth‑focused operating model. Attendees will leave with a clear, future‑ready playbook for making it easier to buy in the era of AI and networked influence.

    Read more
    Theater
    Jennifer Shaw-Sweet
    Global Practice Lead, The B2B Institute, LinkedIn
    10:00

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    Theater
    Dael Williamson
    EMEA CTO, Databricks
    10:20

    Break and Networking

    Exhibition hall
    10:50

    Breakout sessions

    1. CEO/Founder/CFO track
    2. Revenue track
    3. Product / CS track

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    Breakout stages

    Our SaaS Operating Model was broken - Here’s how we fixed it!

    CEO Stage
    Søren Schønnemann
    CEO, Factbird

    Death to the MQL - welcome real intent!

    Revenue Stage
    Louise Alsheimer-Niklasson
    Chief Marketing Officer, Position Green
    11:10

    The Hidden Buyer: Why Your Deals Stall (and How to Win Them)

    Revenue Stage
    Katarina Nordin
    CMO, Voyado
    11:30

    How CRO's and CMO's make RevOps their strategic lever

    Revenue Stage
    Dan Kelly
    Chief Revenue Officer, Optio
    Benjamin Roach
    Director of Revenue Operations, Optio

    Professional Services done right: profitable, sticky, and a genuine

    CEO Stage
    Tommas Davoust
    Group CEO, Lime Technologies

    What got you here won't get you there, Product evolution in Unicorn building

    Product & CS Stage
    Youssef Hounat
    Head of Product and Engineering, ComplianceWise
    11:50

    Lunch & Networking

    Exhibition hall
    14:00

    Break and Networking

    Exhibition hall
    14:50

    The AI Operating Model Needs a Human Heart

    Theater
    Nina Elisabeth Carøe
    Chief Human Success Officer, Zensai
    15:10

    Thank you and see you next year 🙏

    17:00

    Post-event - SaaSiest Poker Open 2026 ♠️


    The annual Poker Tournament. This is Exclusive to SaaSiest 2026 ticket holders. We will first serve dinner, and then it will be a 3-hour tournament. 20 EUR / 20 USD / 200 SEK buy-in and one re-entry in the first hour. Who will be crowned the SaaSiest Poker Open Champion 2026?

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    Become an Event Partner

    Expose your company to the largest Nordic gathering of B2B SaaS companies and professionals!

    • Establish Brand Awareness 
    • Associate yourself with key thought leaders
    • Strengthen Employment Branding
    • Support the SaaSiest Community

    E-mail: contact@saasiest.com for partner inquiries!

    1-to-1 Networking at SaaSiest 2026
     

    At SaaSiest 2026, all attendees will have access to the Brella application. Brella allows you to connect with other attendees, chat, and book on-site 1-on-1 meetings. Make sure to register and create a networking profile when you receive your invite, then you can start booking meetings and connecting with people prior to the event.

    Invites to Brella will be sent out 2 weeks before the event starts to all ticket holders.

    Whomever you want to meet, and whatever you want to discuss, as long as it is in B2B SaaS, you’ll find them at SaaSiest!

    Speaker suggestions are welcome now!

    By now you know we are all about Co-Creation, and we want to encourage you to contribute to SaaSiest 2026 by suggesting strong speakers and interesting topics to be addressed. Please submit your speaker suggestion here

    We're building out the program continuously and would therefore encourage you to send in your suggestion at your earliest convenience

    All you need to know

    Arranged by: SaaSiest
    When:     May 5-6, 2026
    Where:     Slagthuset, Carlsgatan 12e, 211 20 Malmö, Sweden
    Any questions? Email: contact@saasiest.com

    It is a 24 minute ride with direct train from Copenhagen Airport
    From Malmö Central Station it is a few minutes walk to the venue and the surrounding hotels.

    There are several hotels within walking distance, here are a few: 
    Comfort Hotel Malmö     (right across the street from Slagthuset)
    Clarion Hotel Malmö Live     (700m away, but they have a skybar...)
    Scandic Kramer     (700m towards the city center)
    Elite Hotel Savoy     (600m but close to Malmö C) 
    Elite Hotel Esplanade         (850m, in the city center)

    © MapTiler © OpenStreetMap contributors

    Organized by

    SaaSiest
    contact@saasiest.com

    The SaaSiest community in the World!

    Would you like to volunteer at SaaSiest 2026? 

    We'd love to hear more about you.
    Please fill in this form, and we'll get back to you as soon as possible.